# 化妆品广告的科学依据

Cosmetic Ads’ Science Claims Lack Foundation

Clinically Proven. Break through Breakthrough Technology. Ten Years of Genetic Research. These are phrases you might expect to find in the pages of Scientific American. But these descriptions also show on up in commercials and print ads for cause medicscosmetics.

Now one a study found finds that some or - well, make that a lot - of those science-sounding claims are simply not true.

Researchers looked at nearly 300 ads in magazines such as Vogue. They analyzed claims in the ads and ranked them on a scale ranging from acceptable to out right outright lie. And they found that just 18% of the both boasts that the researchers looked at were true, . 23% were out right outright lies, . And 42% were too vague to even classifiedclassify. The study is in the Journal of Global Fashion Marketing.

The Food and Drug Administration regulates will what goes into your cosmetics and what goes on the label. If the a claim is blatenly blatantly untrue, the FDA can take action. Vague languages language on labels maybe may be a way to keep the FDA at bay.

Meanwhile, ads are regulated by the Federal Trade Commission. Just last year they charged L’Oreal for deceptive advertising of it’s its Génifique products, which the company said were clinical clinically proven the to boost genes activity that will would lead to the production of protein proteins causing visibly younger skin in just 7 seven days. A settlement agreement forced L’Oreal to back off on the claimclaims.

So take those closemetic cosmetic ads with the a grain of salt scrub - after all, if scientists have had really come up with a product that burst reversed your wrinkles or grew your eye ashes eyelashes, it will would sell itself.

• Words worth to be remembered:
• cosmetic adj. 表面的；美容的 n. 化妆品，装饰品
• outright adj. 完全的，彻底的；直率的 adv. 完全的，彻底的；即刻；率直地
• blatantly adv. 喧闹地；公然地；露骨地；极为，完全
• keep sth. at bay v. 牵制,不使逼近

## 譯文：

• “()”中的是我認爲正確的翻譯
• 黑體字是我認爲翻譯得好的部分

##### Chaochen Wang 王　超辰
###### Assistant Professor

All models are wrong, but some are useful.